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Online Edition
Privacy Statement
At Direct Mail Advertising Corp., we dedicate
ourselves to revolutionizing database management and direct mail
management. In that effort, we respect and protect the privacy of
those who visit or use our Web sites. When we collect information
from you, we want you to know how it is used. To demonstrate our
commitment to fair information practices, we have adopted leading
industry privacy guidelines.
This privacy statement defines privacy aspects
specific to Direct Mail Advertising Corp. Web servers and its Support
web servers, FTP servers, Database webservers (together referred
to as the "DMAC Web sites"). It serves as an adjunct to the
Direct Mail Advertising
Corp. Online Privacy Policy, which represents our general privacy
philosophy and governs all of our Web sites. The DMAC Web site's
privacy practices are consistent and compliant with that policy.
Because of the nature of our business, our products
& services are not designed to appeal to children under the
age of 13. Therefore, we don't knowingly attempt to solicit or receive
any information from children.
Our
Philosophy and Practices
At Direct Mail Advertising Corp., we want you to feel comfortable
and confident when using our web site. Therefore, we would like
to share with you the following principles that govern our information
practices and other privacy aspects of our products and Web sites:
We
provide you notice of our information practices.
To maximize the value of our services, we may request information
from you when you visit our Web sites or register for our advanced
upport website. When we collect information from you, we'll tell
you what is being collected, by whom it is being collected, to whom
it may be disclosed, and how it will be used. We identify the information
that is necessary to fulfill your request. Whenever we ask for additional
or optional information, we identify those fields appropriately
so that you know what is required to provide the requested service.
Whenever you register a product or service,
we request certain personally identifiable information, including
your name, address, phone number, e-mail address and company name.
We do not share your contact information with outside companies
for their promotional use. We may, however, use this information
to notify you about upcoming additional services and about special
offers available to registered users.
In detail,
here is how and why we collect and use information from you:
We
tell you how and why we use Web technologies.
Here is how and why we use some common technologies to help manage
our Web site:
- Cookies.
A "cookie" is a small piece of information that our Web site may
provide to your browser while you are at our site. Directmac products
& services supply your browser with cookies that contain a
unique identifier used to better understand Web site usage in
the aggregate so that we know what areas of our site users prefer
(e.g., based on the number of visits to those areas). You may
receive additional cookies when you request a service through
this site.
If you simply want to browse, you do not have to accept cookies
from our site. Should you decide, however, that you would like
to request a service and you have modified your browser settings
not to accept cookies, you will need to re-set your browser to
accept the cookies that we send it. Otherwise, you may not be
able to use certain areas of the Web sites. Most browsers are
defaulted to accept and maintain cookies.
When you use the Directmac Support
Service Center for one of the our services, you will receive
a cookie as part of the personal identification process. This
cookie will be used to confirm your identity each time you wish
to access one of our services. The cookie enables you to go from
screen to screen without being repeatedly asked to authenticate
your identity.
Third party tracking systems in use on behalf of this Web site
may assign different cookies to you. These cookies may be used
to track your involvement with certain links on our site to help
us better understand and improve our site. You may choose not
to accept these cookies and will still have full access to site
functionality. These cookies do not follow you once you leave
our site, nor are they linked to personal information you provide
elsewhere on our site. If you have any questions about our third
party tracking system, please contact us at http://privacy.directmac.com/.
- Links to the Internet.
Much of DMAC software is "Internet enabled," allowing us to deliver
products, services and information via the World Wide Web. In
providing these services, we will sometimes link to Web sites
on the Internet after you click on a link or a message within
the Directmac website. After clicking on one of those links, you
will pass through an Direct Mail Advertising Corp. server before
being "re-directed" onto the Internet. This allows Directmac to
send you to the proper Web site even if the destination Web site
has changed locations. We store which message you clicked on and
its location within the software prior to linking you to the Internet.
Direct Mail Advertising Corp. servers register the Web site you
request from within the software. Direct Mail Advertising Corp.
does not register your surfing behavior after that point.
- Web Site and Direct
Mail Advertising Corp. Server Usage Data. Our Web site
— as well as servers used to support our products and services
— track usage data, including, for example, your IP address, your
browser type and version, which pages you view, which page, if
any, linked you to our site, and which link, if any, you follow
off of our site. We use this data in the aggregate to better understand
Web site and product activity to improve our offerings. We may
also use this data to provide you a more personalized Web site
experience, assistance with technical support questions, and to
send you special offers, product and service updates, or other
promotional materials that are relevant and tailored to your interests.
If you do not wish to receive these offers or promotions, simply
indicate your contact preferences during the registration process
or by visiting https://privacy.directmac.com/.
We do not share your information with outside companies for their
promotional use. We do not track URLs that you type into your
browser, nor do we track you across the Internet once you leave
our site.
More on our general information
practices:
- Mandatory and Optional
Information. We identify the information that is necessary
to fulfill your request. Whenever we ask for additional or optional
information, we identify those fields appropriately so that you
know what is required to provide the requested service. If you
choose not to provide mandatory information, we will not be able
to provide you with the service you are requesting.
- Direct Mail Advertising
Corp. Partners and Co-branded or Third-Party Sites.
Some of the products and services we offer are provided
by Direct Mail Advertising Corp.'s business partners. To fulfill
your request for such services, we will forward your customer
information to our partner, as necessary. When offering partner
services on an Direct Mail Advertising Corp. or a co-branded site,
the partner who will be receiving the information will be clearly
identified. Our products and services may provide links to third-party
Web sites, such as those of our business partners and online advertisers.
On these sites either Direct Mail Advertising Corp. and/or its
partners may collect information about you. Direct Mail Advertising
Corp. is not responsible for the actions of these third parties.
We encourage you to review their privacy policies to learn more
about what, why and how they collect and use personally identifiable
information.
- E-mail Message Formatting.
When sending you e-mail we may use an image called a single-pixel
GIF, that allows us to (1) format messages that best align with
your computer's capabilities, and (2) determine whether you've
opened an HTML e-mail. When you click on a link within an e-mail
message, you will first pass through our server, then you are
redirected on to the Internet. We use this click-through data
on an aggregate level to evaluate response rates to our e-mail
messages and to determine which links are most useful to our customer
base.
- Direct Mail Advertising
Corp. and its Subsidiaries.
Direct Mail Advertising Corp. and its
subsidiaries may exchange customer data with each other to fulfill
your request or to provide you with information about other products
and services.
- Service Providers.
In some cases, we will employ or work with service providers such
as consultants, temporary workers, third party software developers,
or outsourcers to complete a business process or provide a service
on our behalf. For example, we may use service providers to deliver
products, offer online software applications, or send e-mails.
When we employ service providers, we may need to share your personally
identifiable information. Service providers are strictly prohibited
from using your personally identifiable information for purposes
other than to act on our behalf.
- Service Alerts and
Critical Notices. Although we respect and honor the
privacy preferences you have expressed, we may nevertheless contact
you to inform you of specific changes that may impact your ability
to use this service or for other critical non-marketing purposes,
such as bug alerts. We may also contact you to respond to your
specific requests or to clarify the order information you provided
to us.
- Change of Control.
Your personally identifiable information may be transferred in
connection with a sale, merger, transfer, exchange or other disposition
(whether of assets, stock or otherwise) of all or a portion of
a business of Direct Mail Advertising Corp. and/or its subsidiaries.
You will have the opportunity to opt out of further secondary
use of your information following any change of control.
- Changes to Our Privacy
Policy. If we plan to make significant changes to any
of our privacy policies or practices with respect to how we use
personally identifiable information, we'll post those changes
to the Directmac Website 30 days before they take effect.
- Legal Disclosures.
In some cases we may be required to disclose certain information
to comply with a legal process, such as a court order, subpoena,
search warrant, or law enforcement request.
Back
to Our Philosophy and Practices
We
give you choices about how the personally identifiable information
that you provide to us may be used.
We give you the opportunity to control the use of your personal
information for purposes other than to fulfill your request. We
will provide you the opportunity to opt-out of secondary uses of
personally identifiable information you provide us, whenever we
gather it. Simply notify us during the information collection process
or go to http://privacy.directmac.com/.
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to Our Philosophy and Practices
We
let you update or correct your personally identifiable information.
We provide you the opportunity to update or correct your personally
identifiable information online using the DirectMac Support Website,
or by calling (800) 683-DMAC.
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to Our Philosophy and Practices
We
work to protect personally identifiable information from loss, misuse,
or unauthorized alteration.
We employ industry recognized security safeguards to help protect
the personally identifiable information that you have provided to
us from loss, misuse, or unauthorized alteration. Whenever we prompt
you to transmit sensitive information, such as a credit card number,
to us through our products or services, we support encryption of
your data as it is transmitted to us.
We work to protect personally identifiable information
stored on the site's servers from unauthorized access using industry
standard computer security products, such as firewalls, as well
as carefully developed security procedures and practices. All employees
must review and sign a written statement of these practices, which
include limiting access to sensitive information to only those employees
who require such information and enforcing strict password protocols
for all employees. We use both internal and external resources to
review the adequacy of our security measures on a regular basis.
We
provide various ways to contact us about our information practices
and other aspects of privacy.
Questions regarding the Directmac product & service privacy
statement, our online privacy policy, our information practices
or other aspects of privacy on our Web site should be directed to
us at http://privacy.directmac.com/ or
by writing to us at Direct Mail Advertising Corp. Inc.,
Customer Relations, 2630
West 81 Street, Hialeah,
Florida 33016-2755.
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Directmac
Customer Support Center
The Directmac Customer Support Center provides one location where
you can log in for services, navigate to other services, maintain
access and account information, set up subscriptions and payment
methods, and receive notices and alerts for services you have subscribed
to. If you wish to access the Directmac Customer Support Center
we ask you to use the directmac Business Services Login
process. A company and user account will be created with your company
name, user name, e-mail, address, phone and fax numbers. In addition
to establishing your Support Center account, we may use this information
to notify you about additional products and about special offers
we make available to Directmac Support Center users about this or
other Products or services or those of our partners. If you do not
wish to receive notification of future product upgrades and be eligible
for special offers, you may opt out during the information collection
process or by contacting us at http://privacy.directmac.com/.
We gather information from you at various times
during your use of the Support Center. No information you enter
when using Directmac Support Center will be shared except as required
to fulfill a service you request. Below we detail the point at which
we take the information, what information we gather and how we use
the information:
Managing the Company:
This feature allows company administrators to update company and
user information such as company name, login name, address, phone
number, e-mail, as well as add or delete users and specify user
rights. User login name and e-mail address are used to notify
the user of changes in access or use rights. For example, when
requesting access for a new user, you will be asked to provide
the e-mail address of the new user. The e-mail address will be
used to send an e-mail invitation to the new user with instructions
on how to access the DirectMac Service Center.
Subscription and
Payment Information: This feature allows you to view
and update services that you currently subscribe to. It also allows
you to set up payment methods for these services or services you
may be interested in subscribing to. When you subscribe to a new
service, your company name and e-mail address may be provided
to the service you're requesting. Credit card information is used
only to provide payment to the services you have subscribed to.
We do not share your credit card information with third parties
except as required to provide payment for the services you have
subscribed to.
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Technical
Support and Customer Service
Technical Service.
We collect your name, address, e-mail, telephone number, Directmac
registration number, and payment information )if applicable).
We may use this information to contact you for renewals of service,
newsletters or other marketing purposes.
Directmac Support Network
Members Only Area. If you are a registered member of
this support site, we ask you to log in using your Directmac
Support Login. Within this area, you may submit/ upload data
files, create electronic incidents, chat online with a support engineer,
track your job history, update your name, business name, address,
phone number, e-mail address, fax number, subscribe/unsubscribe
to the our e-mail bulletin, submit feedback, and review online newsletters
and other tips.
To submit a question, we will require you to
provide certain information about the Directmac products, you use.
We will use this information to research and respond to your issue.
(pending service)
Customer Service Online Chat.
We offer you the opportunity to chat online with our sales and service
advisors. When ordering products through our online chat service,
we ask for your name, address, phone number, and e-mail address
to process your order. On occasion, we may contact you with special
offers that may interest you. We may share your name and address
with selected institutions that offer products that may interest
you. If you do not wish to receive such communications, simply indicate
your contact preferences at the time you place your order or contact
us at http://privacy.directmac.com/.
Credit card information is used only to provide payment for the
products you have ordered. We do not share credit card information
with third parties except as required to process your payment.
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Directmac
Affiliate Program
Through the Directmac Affiliate Program, you can place a Directmac
logo on your Web site and earn commissions by selling our products.
If you are interested in becoming a Directmac Affiliate, we ask
you fill out our affiliate program form on our support site and
provide your name, address, phone number, e-mail and other information
about your Web site. We use the information from your application
to determine your suitability for this program. If you become a
Directmac Affiliate, Direct Mail Advertising Corp. or our agents
use the information to contact you about updates to the product
and program and to provide you with newsletters and other information
to help you become more successful in the Affiliate Program. We
also encourage you to read the Directmac Affiliate Agreement located
at the Affiliate Program Web pages.
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DirectMacCustomer
Support Center Login
Many of our products and services use the Directmac Support Center
Login process. During the sign-up process, we request a username,
password, e-mail address, and a challenge question and answer. The
information you give us is used to provide you a single login that
can be used to verify your identity and grant you access to DirectMac
products and services. If you do not want to create a DirectMac
Login Profile, you may opt out during the registration process,
and you will have the opportunity to create the login again when
you register for additional services. The login process has been
created to make regular use of our services easier for you. The
DirectMac Support Login, however, does not replace registration
for other products, services and quotations. We may also use the
information you provide to notify you about upcoming products and
about special offers we make available to DirectMac users. If you
do not wish to receive notification of future product upgrades or
be eligible for special offers, you may opt out during the registration
or by contacting us at http://privacy.directmac.com/.
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to Our Philosophy and Practices
Contests
and Surveys
From time to time, we may offer you the option to participate in
contests or surveys. If you would like to participate, we may ask
you for contact information, preferences, or other information.
This information may be used to conduct research, improve our offerings,
or award prizes. We may also ask for more specific demographic information
such as age or gender to better understand who uses our site and
to make the site more useful for you. Our contests may have separate
rules and we will identify how the information that you supply will
be used in each case.
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Subscriptions
We provide you the opportunity to subscribe to e-mail newsletters
and other e-mail communications. You may unsubscribe by following
the instructions provided in each e-mail newsletter.
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Submitting
Suggestions
Using our Web site, you can ask us questions and share comments
with us. Through our submission request form, we provide you a chance
to send specific questions or comments and we request, at your option,
a name and e-mail address, so that we may respond to your inquiry.
All submissions through this form are treated as non-confidential
and non-proprietary, and may be published or used by Direct Mail
Advertising Corp. without your personal information, for other purposes.
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Last updated
08/31/02
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Direct Mail Advertising Corp. Inc.
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