DMAC's
Database
Management Service consolidates your customer and prospect information,
so that you can optimize your marketing decisions and increase
returns. Customer information creates a valuable and integrated
picture of your customers. The image is developed through your
sales, fulfillment, customer service, warranty and repair, finance,
accounting, manufacturing and design, and departmental data.
By consolidating
your customer information into a marketing database system,
gives you the capability to:
- Realize
and utilize Life Time Value of your customer relationships.
- Gain
insight into customer segments and how to market to them effectively.
- Profile
your best customer and target new prospects that look just
like them.
- Become
more responsive to your customers' preferences, and increase
customer loyalty.
- Reduce
attrition/churn by analyzing the trends of your customers.
- Evaluate
the effectiveness of your promotions thoroughly and efficiently.
- Cross
Sell the right services to the right customer
DMAC
has the resources to provide you with superior database services.
We offer accurate consultation and analyze your in-house files,
which enable us to design an effective database that will support
your sales objectives and meet your marketing needs. We add
the value to your data with processing options such as:
- Enhancement
Services.
- NCOA.
- Nixie
and DSF Services.
- Merge
/ Purge
DMAC
Enhancement Services will give you valuable insight to analyze
and better target your market. These services will help you
to define the characteristics of your customers through Profiling,
Demographic and Census Data Overlays, Geo Coding, Segmentation,
Telephone Number Append.
Save postage, production cost and computer processing time and
expense. DMAC's
NCOA, Nixie, and DSF services ensure that your mailing reaches
your audience.
